• Your strategy on this may evolve as you increase the size of your audience and the visibility of your brand. Safe at first and then bolder over time perhaps?
 
• For issues that you feel passionate about and believe your input will make a difference on, you should be authentic to yourself.
 
• I’ve discovered that if I can make the content interesting or funny I’m not as likely to alienate the ‘other side’.

For example, I participated in the *’Muslim Ban’ march several years ago. I live-streamed my experience making jokes along the way. I had people on both sides of the argument watching and engaging.

The only people vocally angered by my participation in the event were those that agreed with me. But they thought that my jokes indicated that I didn’t take it seriously.
As a comedy stage hypnotist and motivational speaker, one of the ways that I get my points across is through comedy.
• Your target audience may also play a part in determining which strategy to use. Millennials and younger generations tend to prefer brands that take a stand. https://medium.com/mission-insight/millennials-prefer-brands-with-purpose-73e72ec4002a